The Strategy of Improving the Performance of Cooperatives in the Review of Organizational Culture, Innovation is Mediated by the Entrepreneurial Orientation in Surabaya

Purpose: The aim of research to proved and analyzed strategy improve cooperative performance through organizational culture, innovation in mediation with entrepreneurship orientation surabaya city.
 Design/methodology/approach: type this was surveying the data from questionnaire will be as primer data.
 Findings: results showed that culture positive significant effect against entrepreneurial orientation, is a improvement strategies towards cooperative, not improved cooperatives, cooperative.
 Research limitations/implications: collected were declared valid reliable, then processed for analysis using structural equation model or Structural Equation Modeling (SEM).
 Practical implications: population study all primary cooperatives Surabaya total 400 have following characteristics: (a) has member minimum 100 people, (b) active operations implement RAT 3 years successively, (c) more than two business units (d) assets over 1 billion rupiah. sample 138 cooperation.
 Originality/value: This paper original
 Paper type: Literature review